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The Art of Changing Minds

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Michael McQueen is a modern-day fortune teller. He’s a social researcher and trends forecaster - which means he’s usually one step ahead of the rest of us. He’s also a master at understanding how people make decisions, why they get stuck in certain mindsets and how you can learn specific tools to change other people’s minds. It’s a crafty skill but Michael hopes it’s used for more than just getting people to buy new cars or sneakers and instead to help bring people together and see other viewpoints. He’s written a new book called Mindstuck: Mastering the Art of Changing Minds. In this episode you’ll learn Michael tips for immediately getting people onside, and how to “prime” people to get the outcome you want.

Michael McQueen’s book: Mindstuck 

Michael on Instagram

Michael on LinkedIn.

Credits

Host: Kate de Brito 

Kate on Instagram 

Editor: Stephanie Cannavo

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