At Four Pillars Gin, they have a mantra: they’re ‘makers, not marketers’. Ironically, they have some of the best marketing in the world! 

But it’s all about function, according to Co-Founder and Brand Director Matt Jones. If being ‘makers’ is such a big part of the Four Pillars appeal, customers need to get as close to that making process as they can. That’s what aesthetics is all about. 

Whether you hire people with a great eye for design, or you seek out the best creative partners, you can only go wrong if you assume your aesthetics don’t matter. 

Connect with Matt on Twitter or the excellent Four Pillars website

You can find the full interview here: Four Pillars Gin Co-Founder Matt Jones wants you to obsess over aesthetics

***

My new book Time Wise is out now. You can grab a copy here.



Connect with me on the socials:

Linkedin

Twitter

Instagram



If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co

Visit https://www.amantha.com/podcast for full show notes from all episodes.

Get in touch at amantha@inventium.com.au



CREDITS

Produced by Inventium

Host: Amantha Imber

Sound Engineer: Martin Imber

At Four Pillars Gin, they have a mantra: they’re ‘makers, not marketers’. Ironically, they have some of the best marketing in the world! 
But it’s all about function, according to Co-Founder and Brand Director Matt Jones. If being ‘makers’ is such a big part of the Four Pillars appeal, customers need to get as close to that making process as they can. That’s what aesthetics is all about. 
Whether you hire people with a great eye for design, or you seek out the best creative partners, you can only go wrong if you assume your aesthetics don’t matter. 
Connect with Matt on <a href="https://mobile.twitter.com/betterhappy1">Twitter</a> or the excellent <a href="https://www.fourpillarsgin.com/">Four Pillars website</a>
You can find the full interview here:<a href="https://www.amantha.com/podcasts/four-pillars-gin-co-founder-matt-jones-wants-you-to-obsess-over-aesthetics/"> Four Pillars Gin Co-Founder Matt Jones wants you to obsess over aesthetics</a>
***
My new book Time Wise is out now. You can <a href="https://www.amantha.com/time-wise-book/">grab a copy here</a>.
 
Connect with me on the socials:
<a href="https://www.linkedin.com/in/amanthaimber/?originalSubdomain=au">Linkedin</a>
<a href="https://twitter.com/amantha?lang=en">Twitter</a>
<a href="https://www.instagram.com/amanthai/?hl=en">Instagram</a> 
 
If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at <a href="http://howiwork.co">http://howiwork.co</a>
Visit <a href="https://www.amantha.com/podcast">https://www.amantha.com/podcast</a> for full show notes from all episodes.
Get in touch at <a href="mailto:amantha@inventium.com.au">amantha@inventium.com.au</a>
 
CREDITS
Produced by <a href="https://www.inventium.com.au">Inventium</a>
Host: <a href="https://www.amantha.com">Amantha Imber</a>
Sound Engineer: Martin Imber

You know those annoyingly successful people who seem to have it all figured out? Time to steal their playbook. Organisational psychologist Dr Amantha Imber gets world‑class achievers to spill their secrets - the daily strategies behind their success through to life hacks and productivity hacks they’d rather keep to themselves. We’re talking practical tips for boosting your output (including clever AI tools and shortcuts that’ll make you look like a genius), managing overwhelm without losing your mind, and optimising both work and wellbeing. No motivational fluff. Just battle‑tested tactics from people who’ve cracked the code.

You know those annoyingly successful people who seem to have it all figured out? Time to steal their playbook. Organisational psychologist Dr Amantha Imber gets world‑class achievers to spill their secrets&nbsp;- the daily strategies behind their success through to&nbsp;life hacks and productivity hacks they&rsquo;d rather keep to themselves. We&rsquo;re talking practical tips for boosting your output (including clever AI tools and shortcuts that&rsquo;ll make you look like a genius), managing overwhelm without losing your mind, and optimising both work and wellbeing. No motivational fluff. Just battle‑tested tactics from people who&rsquo;ve cracked the code.

Have you ever wondered if the worlds leading entrepreneurs, writers, musicians and business people construct their day differently to you?

How I Work

My Favourite Tip: Matt Jones - Don’t underestimate aesthetics

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/2455a138-4e94-42f6-aed9-af6c005058da/transcript

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