It’s the year 2000, and Steve Jobs wants Apple computers to be able to burn DVDs, but there’s a problem. A big problem. 

At the time, DVD burners cost tens of thousands of dollars, and they’re incredibly difficult to use. Neither of those features fit the Apple MO. Jobs’ solution was revolutionary, but not just for the world of computing, or even the world of business. 

Author Greg McKeown uses the lesson in this illustrative anecdote to radically simplify his work and his life, and it all starts with “zero”. 

You can find the full interview here: Work less, achieve more, with Greg McKeown

Connect with Greg on Twitter or Linkedin, and find Effortlesshere




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If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co 

Visit https://www.amantha.com/podcast for full show notes from all episodes.

Get in touch at amantha@inventium.com.au



CREDITS

Produced by Inventium

Host: Amantha Imber

Sound Engineer: Martin Imber

It’s the year 2000, and Steve Jobs wants Apple computers to be able to burn DVDs, but there’s a problem. A big problem. At the time, DVD burners cost tens of thousands of dollars, and they’re incredibly difficult to use. Neither of those features fit the Apple MO. Jobs’ solution was revolutionary, but not just for the world of computing, or even the world of business. Author Greg McKeown uses the lesson in this illustrative anecdote to radically simplify his work and his life, and it all starts with “zero”. You can find the full interview here: <a href="https://www.amantha.com/podcasts/work-less-achieve-more-with-greg-mckeown/">Work less, achieve more, with Greg McKeown</a>Connect with Greg on <a href="https://twitter.com/GregoryMcKeown?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a> or <a href="https://www.linkedin.com/in/gregmckeown/">Linkedin</a>, and find Effortless <a href="https://gregmckeown.com/books/effortless/">here</a> *** Connect with me on the socials:<a href="https://www.linkedin.com/in/amanthaimber/?originalSubdomain=au">Linkedin</a><a href="https://twitter.com/amantha?lang=en">Twitter</a><a href="https://www.instagram.com/amanthai/?hl=en">Instagram</a>  If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co Visit https://www.amantha.com/podcast for full show notes from all episodes.Get in touch at amantha@inventium.com.au CREDITSProduced by InventiumHost: Amantha ImberSound Engineer: Martin Imber

You know those annoyingly successful people who seem to have it all figured out? Time to steal their playbook. Organisational psychologist Dr Amantha Imber gets world‑class achievers to spill their secrets - the daily strategies behind their success through to life hacks and productivity hacks they’d rather keep to themselves. We’re talking practical tips for boosting your output (including clever AI tools and shortcuts that’ll make you look like a genius), managing overwhelm without losing your mind, and optimising both work and wellbeing. No motivational fluff. Just battle‑tested tactics from people who’ve cracked the code.

You know those annoyingly successful people who seem to have it all figured out? Time to steal their playbook. Organisational psychologist Dr Amantha Imber gets world‑class achievers to spill their secrets&nbsp;- the daily strategies behind their success through to&nbsp;life hacks and productivity hacks they&rsquo;d rather keep to themselves. We&rsquo;re talking practical tips for boosting your output (including clever AI tools and shortcuts that&rsquo;ll make you look like a genius), managing overwhelm without losing your mind, and optimising both work and wellbeing. No motivational fluff. Just battle‑tested tactics from people who&rsquo;ve cracked the code.

Have you ever wondered if the worlds leading entrepreneurs, writers, musicians and business people construct their day differently to you?

How I Work

Greg McKeown uses Steve Jobs’ design philosophy to simplify his life by maximising the steps not taken.

My Favourite Tip: Greg McKeown - Start with zero

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/360319c5-0090-404f-8cc4-af46003fe495/transcript