Three men walk into a bar, and see a huge gap in the market - while wine, whiskey and beer were all receiving the craft treatment, gin was largely being ignored. And even better, these three men lived in Australia, and knew the land down under was the perfect place to create not just great gin, but the world’s best gin. 

Matt Jones, one of the three co-founders of Four Pillars Gin, is also the Brand Director, and brought to the new company decades of experience in marketing and branding. 

Matt shares his obsessions with aesthetics and storytelling, and his goal to approach branding with the same level of meticulous craftsmanship as the distillers who make the drink itself. 

Connect with Matt on Twitter or on the excellent Four Pillars website

***

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Visit https://www.amantha.com/podcast for full show notes from all episodes.

Get in touch at amantha@inventium.com.au




CREDITS

Produced by Inventium

Host: Amantha Imber

Production Support from Deadset Studios

Episode Producer: Liam Riordan

Sound Engineer: Martin Imber

Three men walk into a bar, and see a huge gap in the market - while wine, whiskey and beer were all receiving the craft treatment, gin was largely being ignored. And even better, these three men lived in Australia, and knew the land down under was the perfect place to create not just great gin, but the world’s best gin. Matt Jones, one of the three co-founders of Four Pillars Gin, is also the Brand Director, and brought to the new company decades of experience in marketing and branding. Matt shares his obsessions with aesthetics and storytelling, and his goal to approach branding with the same level of meticulous craftsmanship as the distillers who make the drink itself. Connect with Matt on <a href="https://mobile.twitter.com/janicelintz">Twitter</a> or on the excellent <a href="https://www.fourpillarsgin.com">Four Pillars website</a>***My new book Time Wise is out now. You can <a href="https://www.amantha.com/time-wise-book/">grab a copy here</a>. Connect with me on the socials:<a href="https://www.linkedin.com/in/amanthaimber/?originalSubdomain=au">Linkedin</a><a href="https://twitter.com/amantha?lang=en">Twitter</a><a href="https://www.instagram.com/amanthai/?hl=en">Instagram</a>  If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at <a href="http://howiwork.co">http://howiwork.co</a>Visit <a href="https://www.amantha.com/podcast">https://www.amantha.com/podcast</a> for full show notes from all episodes.Get in touch at <a href="https://mail.google.com/mail/?view=cm&amp;fs=1&amp;tf=1&amp;to=amantha@inventium.com.au">amantha@inventium.com.au</a> CREDITSProduced by <a href="https://www.inventium.com.au">Inventium</a>Host: <a href="https://www.amantha.com">Amantha Imber</a>Production Support from <a href="https://www.deadsetstudios.com">Deadset Studios</a>Episode Producer: Liam RiordanSound Engineer: Martin Imber

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Four Pillars Gin co-founder and Brand Director Matt Jones believes aesthetics is a seriously undervalued component of branding, and he wants to change that. He shares how he fosters both discipline and creativity in his team in order to best support the gin-crafting efforts of the company at large.

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