LinkedIn can feel pretty soulless right now, with endless AI-generated posts and very little that actually sticks. 

In this bonus episode, I chat with Cherie Clonan, founder and CEO of digital agency The Digital Picnic, about a different way to think about content that doesn’t chase reach or virality. We unpack her idea of return on intimacy, how she designs LinkedIn content across the funnel, why depth and resonance matter more than volume, and how she uses AI for idea generation and hooks without losing her human voice. By the end of this episode, you’ll have a simple lens to use the next time you’re wondering what to post and why. 

 

Cherie and I discuss: 
What return on intimacy really means and why it changes how you create content 
How top, middle, and bottom of funnel content works on LinkedIn 
Why being someone’s saved post or screenshot matters more than impressions 
How to measure sentiment and depth when performance metrics fall short 
Using AI for idea generation and hooks without sounding generic or soulless 

 

Key quotes 

“Return on intimacy is what I crave, not return on investment.” 

“Don’t ask how many people might see it. Ask whether someone would screenshot it.” 

Connect with Cherie Clonan on Instagram and LinkedIn and check out The Digital Picnic. 

 

My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ 

Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) 

Instagram (https://www.instagram.com/amanthai) 

If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe 

Visit https://www.amantha.com/podcast for full show notes from all episodes. 

Get in touch at amantha@inventium.com.au 

Credits: 
Host: Amantha Imber 
Sound Engineer: The Podcast Butler 

LinkedIn can feel pretty soulless right now, with endless AI-generated posts and very little that actually sticks.&nbsp;
In this bonus episode, I chat with Cherie Clonan, founder and CEO of digital agency&nbsp;The Digital Picnic, about&nbsp;a different way&nbsp;to think about content that&nbsp;doesn&rsquo;t&nbsp;chase reach or virality. We unpack her idea of&nbsp;return&nbsp;on intimacy, how she designs LinkedIn content across the funnel, why depth and resonance matter more than volume, and how she uses AI for idea generation and hooks without losing her human voice. By the end of this episode,&nbsp;you&rsquo;ll&nbsp;have a simple lens to use the next time&nbsp;you&rsquo;re&nbsp;wondering what to post and why.&nbsp;
&nbsp;
Cherie&nbsp;and I discuss:&nbsp;
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">What return on intimacy really means and why it changes how you create content&nbsp;</li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">How top, middle, and bottom of funnel content works on LinkedIn&nbsp;</li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">Why being someone&rsquo;s saved post or screenshot matters more than impressions&nbsp;</li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">How to measure sentiment and depth when performance metrics fall short&nbsp;</li>
</ul>
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="5" data-aria-level="1">Using AI for idea generation and hooks without sounding generic or soulless&nbsp;</li>
</ul>
&nbsp;
Key quotes&nbsp;
&ldquo;Return on intimacy is what I crave, not return on investment.&rdquo;&nbsp;
&ldquo;Don&rsquo;t ask how many people might see it. Ask whether someone would screenshot it.&rdquo;&nbsp;
Connect with Cherie Clonan on&nbsp;<a href="https://www.instagram.com/cherie.clonan/?hl=en">Instagram</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/cherie-clonan/">LinkedIn</a>&nbsp;and&nbsp;check out&nbsp;<a href="https://www.thedigitalpicnic.com.au/">The Digital Picnic</a>.&nbsp;
&nbsp;
My latest&nbsp;book&nbsp;The Health&nbsp;Habit&nbsp;is out now. You can order a copy here:&nbsp;<a href="https://www.amantha.com/the-health-habit/">https://www.amantha.com/the-health-habit/</a>&nbsp;
Connect with me on the socials:&nbsp;Linkedin&nbsp;(<a href="https://www.linkedin.com/in/amanthaimber">https://www.linkedin.com/in/amanthaimber</a>)&nbsp;
Instagram (<a href="https://www.instagram.com/amanthai">https://www.instagram.com/amanthai</a>)&nbsp;
If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and&nbsp;simple to apply&nbsp;tips to improve your life. You can sign up for that at&nbsp;<a href="https://amantha-imber.ck.page/subscribe">https://amantha-imber.ck.page/subscribe</a>&nbsp;
Visit&nbsp;<a href="https://www.amantha.com/podcast">https://www.amantha.com/podcast</a>&nbsp;for full show notes from all episodes.&nbsp;
Get in touch at&nbsp;<a href="mailto:amantha@inventium.com.au">amantha@inventium.com.au</a>&nbsp;
Credits:&nbsp; Host: Amantha Imber&nbsp; Sound Engineer: The Podcast Butler&nbsp;

You know those annoyingly successful people who seem to have it all figured out? Time to steal their playbook. Organisational psychologist Dr Amantha Imber gets world‑class achievers to spill their secrets - the daily strategies behind their success through to life hacks and productivity hacks they’d rather keep to themselves. We’re talking practical tips for boosting your output (including clever AI tools and shortcuts that’ll make you look like a genius), managing overwhelm without losing your mind, and optimising both work and wellbeing. No motivational fluff. Just battle‑tested tactics from people who’ve cracked the code.

You know those annoyingly successful people who seem to have it all figured out? Time to steal their playbook. Organisational psychologist Dr Amantha Imber gets world‑class achievers to spill their secrets&nbsp;- the daily strategies behind their success through to&nbsp;life hacks and productivity hacks they&rsquo;d rather keep to themselves. We&rsquo;re talking practical tips for boosting your output (including clever AI tools and shortcuts that&rsquo;ll make you look like a genius), managing overwhelm without losing your mind, and optimising both work and wellbeing. No motivational fluff. Just battle‑tested tactics from people who&rsquo;ve cracked the code.

Have you ever wondered if the worlds leading entrepreneurs, writers, musicians and business people construct their day differently to you?

How I Work

(BONUS) The LinkedIn metric most people ignore - Cherie Clonan on return on intimacy. 

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/f0cae2ea-4bb2-4718-b559-b3d800ee2a45/transcript