When Ben Young started working in waste management he saw first hand the impact single-use plastics have on the environment, and he decided to do something about it.

But instead of giving consumers a sermon, he gave them a status symbol.

After launching Frank Green in 2013, Ben quickly turned his brand into a cult purveyor of water bottles, coffee cups and more — making sustainability cool.

On this week’s episode of How I Made It, host Lauren Sams sits down with the founder to find out how he harnessed an environmental movement to build one of the country’s most well-known brands.

This podcast was sponsored by Sinch Engage.

Further reading:

Nicole Eckels’ multimillion-dollar idea was right under her nose

The Glasshouse Fragrances CEO has grown her company into a $100 million global powerhouse, with products stocked in more than 10 countries.

Bill Beament led a 1¢ company. Now it’s Australia’s biggest gold miner

The West Australian who transformed Northern Star took home $60 million last year. Now, the Develop Global CEO is zeroing in on critical minerals.

When Ben Young started working in waste management he saw first hand the impact single-use plastics have on the environment, and he decided to do something about it.
But instead of giving consumers a sermon, he gave them a status symbol.
After launching Frank Green in 2013, Ben quickly turned his brand into a cult purveyor of water bottles, coffee cups and more &mdash; making sustainability cool.
On this week&rsquo;s episode of How I Made It, host Lauren Sams sits down with the founder to find out how he harnessed an environmental movement to build one of the country&rsquo;s most well-known brands.
This podcast was sponsored by&nbsp;<a href="http://sinchengage.com/">Sinch Engage</a>.
Further reading:
<a href="https://www.afr.com/life-and-luxury/fashion-and-style/how-a-former-make-up-artist-built-a-100m-home-scent-brand-20260831-p60t0m?utm_source=omny&amp;utm_medium=podcast_notes&amp;utm_campaign=how_i_made_it&amp;utm_content=&amp;utm_term=newsroom">Nicole Eckels&rsquo; multimillion-dollar idea was right under her nose</a>
The Glasshouse Fragrances CEO has grown her company into a $100 million global powerhouse, with products stocked in more than 10 countries.
<a href="https://www.afr.com/companies/mining/this-miner-took-home-60m-last-year-here-s-where-he-s-targeting-next-20260824-p60qwe?utm_source=omny&amp;utm_medium=podcast_notes&amp;utm_campaign=how_i_made_it&amp;utm_content=&amp;utm_term=newsroom" data-testid="headlineLink">Bill Beament led a 1&cent; company. Now it&rsquo;s Australia&rsquo;s biggest gold miner</a>
The West Australian who transformed Northern Star took home $60 million last year. Now, the Develop Global CEO is zeroing in on critical minerals.

How I Made It is back with new hosts Lauren Sams & Yolanda Redrup. Join us to learn how Australia’s top entrepreneurs built their fortunes and what they learnt along the way.

How I Made It is back with new hosts Lauren Sams &amp; Yolanda Redrup. Join us to learn how Australia&rsquo;s top entrepreneurs built their fortunes and what they learnt along the way.