Leading Australia’s largest airline is by all accounts a dream job. 

But in 2012, Bruce Buchanan – who was on track to become chief executive of Qantas – walked away from the national carrier. He now runs one of the world’s hottest tech companies: $7.2 billion e-commerce marketing tech firm Rokt.

This week on How I Made It, Rich List editor Yolanda Redrup pulls back the curtain to find out how this former aviation executive built a company that became a giant of the tech world.

This podcast was sponsored by Telstra.

Leading Australia&rsquo;s largest airline is by all accounts a dream job.&nbsp;
But in 2012, Bruce Buchanan &ndash; who was on track to become chief executive of Qantas &ndash; walked away from the national carrier. He now runs one of the world&rsquo;s hottest tech companies: $7.2 billion e-commerce marketing tech firm Rokt.
This week on How I Made It, Rich List editor Yolanda Redrup pulls back the curtain to find out how this former aviation executive built a company that became a giant of the tech world.
This podcast was sponsored by&nbsp;<a href="https://ad.doubleclick.net/ddm/trackclk/N7535.4814803NINE-RADIO/B33992250.427401135;dc[%E2%80%A6]gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=1">Telstra</a>.

How I Made It is back with new hosts Lauren Sams & Yolanda Redrup. Join us to learn how Australia’s top entrepreneurs built their fortunes and what they learnt along the way.

How I Made It is back with new hosts Lauren Sams &amp; Yolanda Redrup. Join us to learn how Australia&rsquo;s top entrepreneurs built their fortunes and what they learnt along the way.

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