Volantio launched into the aviation market in 2014, bidding to capitalize on a burgeoning need by airlines to embrace the digital world behind the scenes.

The U.S.-based company, co-founded by Azim Barodawala and Fenn Baily, helps carriers automate their marketing, improve the passenger experience and, generally, bring their systems up to the level of other digital businesses.

It has captured the attention of JetBlue Technology Ventures, Amadeus Ventures, Qantas and IAG.

Customers include some of the most high-profile airlines on the planet, including Emirates, Iberia, Jetstar and Volaris.

Baradowala joins us at the latest guest on How I Got Here.

HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.

It's hosted by PhocusWire's editor in chief, Kevin May, and Mozio co-founder and CEO David Litwak.