Bus travel is a huge part of the transportation ecosystem in Latin America, especially in Mexico where Reservamos was born in 2013.

The business was co-founded by Sebastian Gomez, an MIT Sloan alum, who saw an opportunity in the market to bring the complex world of bus ticketing in Mexico into the digital sphere.

Reservamos is now a large and established business in the region, but the journey has been far from easy.

The company and its exec team faced challenges from traditional operators and other local difficulties, as well as pivoting the company a few years into its history into a tech provider.

Gomez tells the story of Reservamos in this week's episode of How I Got Here.

HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.

Other episodes: on PhocusWire and Mozio.