In this episode of House of Lou, Veronica is joined by Audra Noyes Herndon; founder, CEO, and creative director of AUDRA. Audra shares details of her journey, including her move to St. Louis in 2017, as one the Saint Louis Fashion Fund's inaugural class of designers; her background working with fashion icons André Leon Tally, Zac Posen, and John Galliano, to name a few; and the inspiration behind her brand's aesthetic. Audra discusses her career highlights and passion projects, from dressing Kim Kardashian for the red carpet to designing her own wedding dress, as well as dresses for her mother and flower girls. This year, the brand celebrates its 10-year anniversary. Shop AUDRA at its showroom on Clayton in Ladue (walk-ins welcome) or online. 

Plus, Veronica talks about her recent trip to Colombia and the creative inspiration it brought her. See photos from her trip on Instagram (@vtlookbook).

Listen and follow House of Lou on Apple Podcasts, Spotify, or most places podcasts are available.

Thank you to Karr Bick Kitchen & Bath for sponsoring this episode. From design and construction to interiors, Karr Bick serves as a one-stop-shop for all the essentials needed to create spaces that are #NothingOrdinary. Schedule a free design consultation at karrbick.com.

Got an idea for a future House of Lou episode? 

We love hearing from our audience. Send your thoughts or feedback to Veronica at vtheodoro@stlmag.com or to podcasts@stlmag.com. We can't wait to hear from you!

Looking for more inspo?

Subscribe to our Design+Home newsletter to receive our latest home, design, and style content in your inbox every Wednesday. And follow Veronica (@vtlookbook) and St. Louis Magazine on Instagram (@stlouismag).

Interested in being a podcast sponsor?

Contact Lauren Leppert at lleppert@stlmag.com.

Mentioned in this episode:
AUDRA
MICDS
Saint Louis Fashion Fund
Collective Thread
21C Hotel
Savannah College of Art & Design
Alliance Française de St. Louis
Arch Grants
Retta Jane
Missouri Botanical Garden Orchid Show
Saint Louis Art Museum's Art in Bloom
Saint Louis Art Museum's February Drop-In Tours
Veronica's favorite places to buy flowers: Urban Buds; Flowers & Weeds; Bloomin' Buckets

You may also enjoy these SLM articles:
Inside St. Louis designer Audra Noyes’ new Ladue showroom
Retta Jane, a luxury clothing label for tweens and teens, is St. Louis’ newest fashion start-up
Where to shop for flowers in St. Louis

In this episode of House of Lou, Veronica is joined by Audra Noyes Herndon; founder, CEO, and creative director of <a href="https://audraofficial.com/">AUDRA</a>. Audra shares details of her journey, including her move to St. Louis in 2017, as one the Saint Louis Fashion Fund's inaugural class of designers; her background working with fashion icons André Leon Tally, Zac Posen, and John Galliano, to name a few; and the inspiration behind her brand's aesthetic. Audra discusses her career highlights and passion projects, from dressing Kim Kardashian for the red carpet to designing her own wedding dress, as well as dresses for her mother and flower girls. This year, the brand celebrates its 10-year anniversary. Shop AUDRA at its <a href="https://maps.app.goo.gl/ypANJsHzDD33S3MH9">showroom</a> on Clayton in Ladue (walk-ins welcome) or <a href="https://audraofficial.com/">online</a>. 
Plus, Veronica talks about her recent trip to Colombia and the creative inspiration it brought her. See photos from her trip on Instagram (<a href="https://www.instagram.com/vtlookbook">@vtlookbook</a>).
Listen and follow House of Lou on <a href="https://podcasts.apple.com/us/podcast/house-of-lou/id1715504359">Apple Podcasts</a>, <a href="https://open.spotify.com/show/3ovIC1dt19FiByFhMjlgIc?si=be8613d8b3e849c4">Spotify</a>, or most places podcasts are available.
<hr>
Thank you to <a href="https://karrbick.com/project-consultation/">Karr Bick Kitchen &amp; Bath</a> for sponsoring this episode. From design and construction to interiors, Karr Bick serves as a one-stop-shop for all the essentials needed to create spaces that are #NothingOrdinary. Schedule a free design consultation at <a href="https://karrbick.com/project-consultation/">karrbick.com</a>.
<hr>
Got an idea for a future House of Lou episode? 
We love hearing from our audience. Send your thoughts or feedback to Veronica at <a href="mailto:vtheodoro@stlmag.com">vtheodoro@stlmag.com</a> or to <a href="mailto:podcasts@stlmag.com">podcasts@stlmag.com</a>. We can't wait to hear from you!
Looking for more inspo?
Subscribe to our <a href="https://info.stlmag.com/newsletters">Design+Home newsletter</a> to receive our latest home, design, and style content in your inbox every Wednesday. And follow Veronica (<a href="https://www.instagram.com/vtlookbook">@vtlookbook</a>) and St. Louis Magazine on Instagram (<a href="https://www.instagram.com/stlouismag/">@stlouismag</a>).
Interested in being a podcast sponsor?
Contact Lauren Leppert at <a href="mailto:lleppert@stlmag.com">lleppert@stlmag.com</a>.
Mentioned in this episode:
<ul>
<li><a href="https://audraofficial.com/">AUDRA</a></li>
<li><a href="https://www.micds.org/">MICDS</a></li>
<li><a href="https://www.saintlouisfashionfund.org/">Saint Louis Fashion Fund</a></li>
<li><a href="https://www.thecollectivethread.org/">Collective Thread</a></li>
<li><a href="https://www.21cmuseumhotels.com/stlouis/?gad_source=1&amp;gclid=CjwKCAiAq4KuBhA6EiwArMAw1PKws4SOTVRJWrS0gUI_ba_iO67VoCsuVdXzeX_OIakTXWtdm74V_RoCCDYQAvD_BwE">21C Hotel</a></li>
<li><a href="https://www.scad.edu/">Savannah College of Art &amp; Design</a></li>
<li><a href="https://www.alliancestl.org/">Alliance Française de St. Louis</a> </li>
<li><a href="https://archgrants.org/">Arch Grants</a></li>
<li><a href="https://rettajane.com/">Retta Jane</a></li>
<li><a href="https://www.missouribotanicalgarden.org/events-classes/signature-events/orchid-show">Missouri Botanical Garden Orchid Show</a></li>
<li><a href="https://www.slam.org/event/art-in-bloom-2024/">Saint Louis Art Museum's Art in Bloom</a></li>
<li><a href="https://www.slam.org/event/drop-in-collection-tour-flower-power-2024-02-09/2024-02-09/">Saint Louis Art Museum's February Drop-In Tours</a></li>
<li>Veronica's favorite places to buy flowers: <a href="https://www.citygrownflowers.com/">Urban Buds</a>; <a href="https://www.flowersandweeds.com/">Flowers &amp; Weeds</a>; <a href="https://www.bloominbuckets.com/">Bloomin' Buckets</a></li>
</ul>
You may also enjoy these SLM articles:
<ul>
<li><a href="https://www.stlmag.com/api/pv/laZcvhWZZPTpfyYCnQ7mJ47WI1OTyi51Y5dEfSfdnHx4FEesITZF4Ad4Ds0WSSU7/++/design/audra-noyes-ladue-shop-designer-st-louis/">Inside St. Louis designer Audra Noyes’ new Ladue showroom</a></li>
<li><a href="https://www.stlmag.com/api/pv/laZcvhWZZPTpfyYCnQ7mJ47WI1OTyi51Y5dEfSfdnHx4FEesITZF4Ad4Ds0WSSU7/++/design/style/Local%20fashion%20designer%20launches%20her%20first%20collection%20of%20vintage-inspired%20clothes/">Retta Jane, a luxury clothing label for tweens and teens, is St. Louis’ newest fashion start-up</a></li>
<li><a href="https://www.stlmag.com/api/pv/laZcvhWZZPTpfyYCnQ7mJ47WI1OTyi51Y5dEfSfdnHx4FEesITZF4Ad4Ds0WSSU7/++/design/where-to-shop-for-flowers-in-st-louis/">Where to shop for flowers in St. Louis</a></li>
</ul>

Take a step inside the city’s creative community with St. Louis’ first design podcast, House of Lou. Join Veronica Theodoro, St. Louis Magazine's Design editor-in-chief, for a front row seat to the worlds of local interior design, architecture, gardens, and fashion. Whether your home is a brick bungalow or a contemporary high rise, you’ll come away informed and inspired, with new ideas for living a beautiful life. There’s so much to see in St. Louis, if you know where to look.

Take a step inside the city’s creative community with St. Louis’ first design podcast, House of Lou. Join Veronica Theodoro, St. Louis Magazine's Design editor-in-chief, for a front row seat to the worlds of local interior design, architecture, gardens, and fashion. Whether your home is a brick bungalow or a contemporary high rise, you’ll come away informed and inspired, with new ideas for living a beautiful life. There’s so much to see in St. Louis, if you know where to look.

House of Lou

Take a step inside the city’s creative community with St. Louis’ first design podcast, House of Lou. Join Veronica Theodoro, St. Louis Magazine's Design editor-in-chief, for a front row seat to the worlds of local interior design, architecture, gardens, and fashion. Whether your home is a brick bungalow or a contemporary high rise, you’ll come away informed and inspired, with new ideas for living a beautiful life. There’s so much to see in St. Louis, if you know where to look.

Fashion Forward with Designer Audra Noyes Herndon

https://api.omny.fm/orgs/63147192-c3dc-4a3a-af51-b0a700f4ac8f/clips/d20f7ad0-1822-4caa-96df-b10e00e39df2/transcript