Social media's latest obsession is ... cottage cheese! 

High protein, low calorie recipes with the ingredient at its centre are going viral. 

Sales are now through the roof, with Woolworths up 50 percent in the past three months. 

Owner of organic cheese maker, the Cheese Wheel, Kevin Jenkins talks to Tim Beveridge about the craze. 

LISTEN ABOVE.  

Social media's latest obsession is ... cottage cheese!&nbsp;
High protein, low calorie recipes with the ingredient at its centre are going viral.&nbsp;
Sales are now through the roof, with Woolworths up 50 percent in the past three months.&nbsp;
Owner of organic cheese maker, the Cheese Wheel, Kevin Jenkins talks to Tim Beveridge about the craze.&nbsp;
LISTEN ABOVE.&nbsp;&nbsp;

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Don't miss a thing while you're on holiday, with Newstalk ZB Holiday Breakfast. We deliver the best in news, views and opinion to keep Kiwis informed and entertained while you're on the road, at the bach, or relaxing at home.

Don't miss a thing while you're on holiday, with Tim Dower and Newstalk ZB Holiday Breakfast.

Holiday Breakfast

Don't miss a thing while you're on holiday, with Tim Dower and Newstalk ZB Holiday Breakfast. Tim delivers the best in news, views and opinion to keep Kiwis informed and entertained while you're on the road, at the bach, or relaxing at home.

Kevin Jenkins: Cheese Wheel founder on cottage cheese social media craze

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/b69fce32-9fd9-4823-b599-b2ca00193415/transcript