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Brianne West: Ethique founder on creating a globally successful brand, disrupting the beauty industry

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We have another New Zealand business superstar.

Brianne West’s beauty and lifestyle company Ethique is on a roll, to put it mildly.

They have eliminated more than 25 million plastic containers worldwide, creating concentrated beauty bars that are good for the planet and the user.

Brianne's been featured in Forbes, has a fan in Britney Spears and is even immortalised as a Barbie doll.

Brianne West joined Tim Dower.

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