Sam Kroonenburg built a company from his bedroom, with him and his brother Ryan both making about $500 million. But Sam, 40, is doing what he can to avoid the trappings of wealth.

Further reading:

Aussie who sold cloud start-up for $2b jumps on AI for ads

Young Rich Lister says more founders should take cash off the table

Sam Kroonenburg built a company from his bedroom, with him and his brother Ryan both making about $500 million. But Sam, 40, is doing what he can to avoid the trappings of wealth.
Further reading:
<a href="https://www.afr.com/technology/aussie-who-sold-cloud-start-up-for-2b-jumps-on-ai-for-ads-20240718-p5jurx">Aussie who sold cloud start-up for $2b jumps on AI for ads</a>
<a href="https://www.afr.com/technology/young-rich-lister-says-more-founders-should-take-cash-off-the-table-20220513-p5al87">Young Rich Lister says more founders should take cash off the table</a>

Building wealth from the ground up: How I Made It is a fortnightly podcast featuring stories from inside the Australian Financial Review's Rich List.

Building wealth from the ground up: How I Made It is a fortnightly podcast featuring stories from inside the Australian Financial Review's Rich List.

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