As Executive Vice President of Global Partners and Alliances of CitiXsys with more than a decade of retail industry experience under her belt, Paula Da Silva shares why omnichannel - and not multichannel - is the way to go for retailers, and her take on the so-called “retail apocalypse”.

<p><span>As Executive Vice President of Global Partners and Alliances of CitiXsys with more than a decade of retail industry experience under her belt, Paula Da Silva shares why omnichannel - and not multichannel - is the way to go for retailers, and her take on the so-called &ldquo;retail apocalypse&rdquo;.</span></p>

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