The global FMCG market size was valued at $11,490.9 billion in 2021 and is projected to reach $18,939.4 billion by 2031, registering a compound annual growth rate of 5.1% from 2022 to 2031.

Wellsen, a professional hair salon brand, owned, manufactured, and distributed by WeGlobe, was founded in 1993 by Seng San Bing together with Hung Shun Neng.

30 years on, it is now led by Seng Sin Mon, Seng’s daughter. Previously, Wellsen solely focused on manufacturing and distributing to the professional salon industry, WeGlobe was established and now holds two other brands; LadyFirst focusing on personal care and Genkikuma focusing on baby care products.