A small toy monster with a toothy grin, known as a Labubu doll, has taken the world by storm, adorning the bags of millions of consumers — including popstar Rihanna and tennis champion Naomi Osaka. Some editions fetch thousands of dollars on resale, and Pop Mart, the Chinese maker of the toys, saw revenue jump over 200% in the first half of the year. But our Asia Global Business Managing Editor Rachel Chang joins Caroline Hepker to discuss how the modern toy trend started, and if it can continue.

<p>A small toy monster with a toothy grin, known as a Labubu doll, has taken the world by storm, adorning the bags of millions&nbsp;of consumers &mdash;&nbsp;including popstar Rihanna and tennis champion Naomi Osaka.&nbsp;Some editions fetch thousands of dollars on resale, and Pop Mart, the Chinese maker of the toys, saw revenue jump over 200% in the first half of the year. But our Asia Global Business Managing Editor Rachel Chang joins Caroline Hepker to discuss how the modern toy trend started, and if it can continue.</p>

Here's Why: Where we explain one news story in just a few minutes with help from our experts at Bloomberg. 

<p>Here's Why: Where we explain one news story in just a few minutes with help from our experts at Bloomberg.&nbsp;</p>

Alix Steel and Paul Sweeney harness the power of Bloomberg Intelligence to provide company and industry research.

Here's Why

Here's Why Labubus May Not Last

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/766c7be6-a70d-4b92-a9c8-b36400b4238e/transcript

Advertisement