Veronica Paiva, Creative Director of Studio Blank, joins HER Peninsula to share her fascinating journey through the world of visual merchandising, and furniture creation.

A savvy problem solver, Veronica has worked with iconic Australian brands like JAG, Sussan and MECCA, and built a career understanding the psychology and science behind how we experience retail spaces, products, and design.

In this conversation, Veronica opens up about stepping away from the pressure to endlessly grow her business, choosing instead to protect her creativity, her lifestyle, and her family, despite advice telling her to scale bigger and faster.

This is an honest and inspiring conversation about creativity, ambition, burnout, balance, and backing yourself, even when it goes against the norm.

Veronica Paiva, Creative Director of Studio Blank, joins HER Peninsula to share her fascinating journey through the world of visual merchandising, and furniture creation.
A savvy problem solver, Veronica has worked with iconic Australian brands like JAG, Sussan and MECCA, and built a career understanding the psychology and science behind how we experience retail spaces, products, and design.
In this conversation, Veronica opens up about stepping away from the pressure to endlessly grow her business, choosing instead to protect her creativity, her lifestyle, and her family, despite advice telling her to scale bigger and faster.
This is an honest and inspiring conversation about creativity, ambition, burnout, balance, and backing yourself, even when it goes against the norm.

Her Peninsula shines a light on the incredible women of the Mornington Peninsula.

The quiet achievers, community builders, creatives, and leaders whose stories often go untold. Each episode dives into their journeys, celebrating resilience, passion, and the unique ways they contribute to life on the Peninsula. From personal triumphs to community impact, it’s about amplifying voices that inspire and connect us all.

Proudly supported by Community Bank Southern Peninsula.

Her Peninsula shines a light on the incredible women of the Mornington Peninsula. The quiet achievers, community builders, creatives, and leaders whose stories often go untold. Each episode dives into their journeys, celebrating resilience, passion, and the unique ways they contribute to life on the Peninsula.&nbsp;From personal triumphs to community impact, it&rsquo;s about amplifying voices that inspire and connect us all. Proudly supported by Community Bank Southern Peninsula.

HER Peninsula

Veronica Paiva on Passion, Purpose & Building a Creative Life

This week on HER Peninsula, Sophie sits down with photographer Sally Goodall to talk about the journey behind the lens, from early career hustle to working with big brands, and everything in between.

Sally shares how she got her start in photography, the moments that helped her break into bigger opportunities, and what it really takes to build a creative career. We dive into the world of wedding photography, the pressure, the pace, and the steep learning curve that comes with capturing once-in- a-lifetime moments.

Now based on the Mornington Peninsula, Sally reflects on the lifestyle shift and why it feels so much like home, drawing parallels to her roots in New Zealand, from the landscapes to the slower pace and strong sense of community.

It’s an honest, inspiring conversation about backing yourself, evolving creatively, and finding where you truly belong.

This week on HER Peninsula, Sophie sits down with photographer Sally Goodall to talk about the journey behind the lens, from early career hustle to working with big brands, and everything in between.
Sally shares how she got her start in photography, the moments that helped her break into bigger opportunities, and what it really takes to build a creative career. We dive into the world of wedding photography, the pressure, the pace, and the steep learning curve that comes with capturing once-in- a-lifetime moments.
Now based on the Mornington Peninsula, Sally reflects on the lifestyle shift and why it feels so much like home, drawing parallels to her roots in New Zealand, from the landscapes to the slower pace and strong sense of community.
It&rsquo;s an honest, inspiring conversation about backing yourself, evolving creatively, and finding where you truly belong.

Capturing Moments & Creating a Life with Sally Goodall

This week on HER Peninsula, we sit down with Alex Fevola for a real, funny and honest conversation about life in the spotlight.

Alex opens up about juggling business, family and motherhood, including the surprise of having another baby later in life. She shares what it’s really like raising a family in the public eye, how she has handled scrutiny over the years, and why confidence and resilience matter more than ever.

We also chat about beauty, makeup and the small things that can make women feel good in themselves. From building a business to embracing change and backing yourself, this episode is full of warmth, honesty and a few laughs along the way.

This week on HER Peninsula, we sit down with Alex Fevola for a real, funny and honest conversation about life in the spotlight.
Alex opens up about juggling business, family and motherhood, including the surprise of having another baby later in life. She shares what it&rsquo;s really like raising a family in the public eye, how she has handled scrutiny over the years, and why confidence and resilience matter more than ever.
We also chat about beauty, makeup and the small things that can make women feel good in themselves. From building a business to embracing change and backing yourself, this episode is full of warmth, honesty and a few laughs along the way.

Living Loud, Loving Hard & Feeling Good with Alex Fevola

In this episode of HER Peninsula, host Sophie Jackson sits down with Australian media icon Tracee Hutchison, a trailblazer in music journalism, broadcasting, and community storytelling.

Tracee reflects on her incredible career in media, including the unforgettable moment she helped discover and champion iconic Australian band Silverchair, and what it was like being at the centre of the music industry during such a defining era.

She also shares her journey back to the Mornington Peninsula, why returning home was important, and how she’s now using her experience and influence to support and uplift the local community.

From national stages to local stories, this conversation is about impact, purpose, and the power of coming full circle.

In this episode of HER Peninsula, host Sophie Jackson sits down with Australian media icon Tracee Hutchison, a trailblazer in music journalism, broadcasting, and community storytelling.
Tracee reflects on her incredible career in media, including the unforgettable moment she helped discover and champion iconic Australian band Silverchair, and what it was like being at the centre of the music industry during such a defining era.
She also shares her journey back to the Mornington Peninsula, why returning home was important, and how she&rsquo;s now using her experience and influence to support and uplift the local community.
From national stages to local stories, this conversation is about impact, purpose, and the power of coming full circle.

Veronica Paiva on Passion, Purpose & Building a Creative Life

HER Peninsula

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