Aucklanders are about to have short-term free taxi rides to the heart of the city.

The 'Straight to the Heart' service launching tomorrow - across Ponsonby, Newmarket, and Takapuna - lets people hail a retro red taxi, with no booking needed.

It'll take passengers to a surprise - or requested - central location. 

Heart of the City CEO Viv Beck says this is running until November 16, and it's a way to rediscover what Auckland has to offer.

"It's about the experience, getting people back into the rhythm of coming here."

LISTEN ABOVE

Aucklanders are about to have short-term free taxi rides to the heart of the city.
The 'Straight to the Heart' service launching tomorrow - across Ponsonby, Newmarket, and Takapuna - lets people hail a retro red taxi, with no booking needed.
It'll take passengers to a surprise - or requested - central location.&nbsp;
Heart of the City CEO Viv Beck says this is running until November 16, and it's a way to rediscover what Auckland has to offer.
"It's about the experience, getting people back into the rhythm of coming here."
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Viv Beck: Heart of the City CEO on the taxi service designed to help Aucklanders explore the city

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/6b95675f-2eb3-4c32-8eb6-b3850050f6e9/transcript

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