Meal kit delivery service HelloFresh are calling for a new food labelling system, in order to minimise waste.

New research has found over half of Kiwis throw away food after it passes the best-before date- despite these dates not reflecting the use by terms.

HelloFresh Australasia CEO Tom Rutledge says a time-temperature indicator (TTI) will give people a better idea of when food is safe to eat.

"Which means that you're not beholden to a fixed best-before date or use by date, and therefore causing a lot of food to get thrown out before it's actually impaired."

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