Complaints about a YouTube version of the latest Tina from Turner's car dealership advert have been upheld by the advertising watchdog. 

The Advertising Standards Authority says a scene of a car performing a burnout isn't 'socially responsible' after complaints it was a disgrace to Kiwis, showing illegal activity, using swear words and was offensive.

Turners chief executive Todd Hunter says it seems like a storm in a teacup. 

"We didn't take it out in the YouTube version, because we thought it was kind of some fun - and so the person who complained, we owe them a great deal of thanks for keeping Tina from Turner’s continually in the media."

The ad can't keep being used in its current form. 

LISTEN ABOVE

Complaints about a YouTube version of the latest Tina from Turner's car dealership advert have been upheld by the advertising watchdog.&nbsp;
The Advertising Standards Authority says a scene of a car performing a burnout isn't 'socially responsible' after complaints it was a disgrace to Kiwis, showing illegal activity, using swear words and was offensive.
Turners chief executive Todd Hunter says it seems like a storm in a teacup.&nbsp;
"We didn't take it out in the YouTube version, because we thought it was kind of some fun - and so the person who complained, we owe them a great deal of thanks for keeping Tina from Turner’s continually in the media."
The ad can't keep being used in its current form.&nbsp;
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Todd Hunter: Turners CEO on the backlash to the Tina from Turner’s car advertisement

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/48ee9542-3496-4b20-a894-b35300693194/transcript