People are prioritising smaller guest lists as fewer couples marry - according to new reports.

Wedding Professional has revealed its average client spend this year is more than $87,000, anchored by an international wedding with a $160,000 dollar budget.

Director Suzanne Carson says Kiwis want the great experience, without the price tag for lots of guests.

"Personalisation is a great big thing - I think they want the experience and they want the experience for everybody, so I do believe that the numbers have come down."

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