Sky TV says even though it's had a strong first-half financial year result - the television market remains challenging.

It's reported a $52 million net profit, turning around a $1.7 million loss last period.

Its revenue rose eight percent, to about $414 million.

Sky TV chief executive Sophie Moloney says revenue for traditional TV was softer than expected.

"The TV side does seem to be suffering a bit more than others, so I do think it's incumbent on us to make sure that we're talking about that value and allowing our clients to see the benefits."

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