Tech giant Google is being accused of playing hardball with the Government and media companies over the Fair Digital News Bargaining Bill.

The bill would force Google to pay for the journalism and news content that help drive its business model.

NZME editor-at-large Shayne Currie says it's unlikely Google will pull away from New Zealand altogether - despite the company's threats.

"They will certainly be reviewing their stance - they've actually said publicly in their submission to Parliament for the Fair Digital News Bill that they will need to review operations in New Zealand if the bill goes ahead."

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