A company is moving marketing to a new level by trying to use the power of everyday Kiwis.

Social media business TheSalt is entering the New Zealand market by paying users to post about specific brands, including McDonald's and Netflix- paying a starting $50 per post.

Co-Founder in New Zealand, Shayne Moore, says using genuine locals is a good marketing technique.

"It's all about community and connecting people with brands that we already use and love."

LISTEN ABOVE

A company is moving marketing to a new level by trying to use the power of everyday Kiwis.
Social media business TheSalt is entering the New Zealand market by paying users to post about specific brands, including McDonald's and Netflix- paying a starting $50 per post.
Co-Founder in New Zealand, Shayne Moore, says using genuine locals is a good marketing technique.
"It's all about community and connecting people with brands that we already use and love."
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.