A company is moving marketing to a new level by trying to use the power of everyday Kiwis.

Social media business TheSalt is entering the New Zealand market by paying users to post about specific brands, including McDonald's and Netflix- paying a starting $50 per post.

Co-Founder in New Zealand, Shayne Moore, says using genuine locals is a good marketing technique.

"It's all about community and connecting people with brands that we already use and love."

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A company is moving marketing to a new level by trying to use the power of everyday Kiwis.
Social media business TheSalt is entering the New Zealand market by paying users to post about specific brands, including McDonald's and Netflix- paying a starting $50 per post.
Co-Founder in New Zealand, Shayne Moore, says using genuine locals is a good marketing technique.
"It's all about community and connecting people with brands that we already use and love."
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Shayne Moore: TheSalt co-founder explains how everyday Kiwis can be encouraged to become micro-influencers

Chaos in UK airports, after an hours-long air traffic control outage led to the cancellation of at least 2,000 flights and left passengers stranded.

National Air Traffic Services CEO Martin Rolfe has faced criticism following the outage, and there's growing calls for him to lose the role. 

UK correspondent Enda Brady says this latest incident cost airlines millions and industry experts and passengers have voiced outrage.

LISTEN ABOVE

Chaos in UK airports, after an hours-long air traffic control outage led to the cancellation of at least 2,000 flights and left passengers stranded.
National Air Traffic Services CEO Martin Rolfe has faced criticism following the outage, and there's growing calls for him to lose the role.&nbsp;
UK correspondent Enda Brady says this latest incident cost airlines millions and industry experts and passengers have voiced outrage.
LISTEN ABOVE

Enda Brady: UK correspondent on the UK's air traffic control head being under pressure to quit following recent glitch

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/6128dee5-3842-457f-8c65-b4c100854104/transcript

An artificial intelligence researcher who worked with Anthropic recently quit the industry, and accused the AI giants of 'gambling with our lives' to grow the technology.

Jacob Coxon spent the past three years pre-training AI models, beginning at OpenAI and moving to Anthropic, but has since claimed neither of the big companies are 'acting responsibly'.

Fisher Funds expert Sam Dickie says this is the latest in the case of AI experts 'sounding the alarm' over the risks of the technology.

LISTEN ABOVE

An artificial intelligence researcher who worked with Anthropic recently quit the industry, and accused the AI giants of 'gambling with our lives' to grow the technology.
Jacob Coxon spent the past three years pre-training AI models, beginning at OpenAI and moving to Anthropic, but has since claimed neither of the big companies are 'acting responsibly'.
Fisher Funds expert Sam Dickie says this is the latest in the case of AI experts 'sounding the alarm' over the risks of the technology.
LISTEN ABOVE

Sam Dickie: Fisher Funds expert on the AI researcher quitting Anthropic and warning of the tech's risks

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/ac6e4aca-5894-4481-8844-b4c100828121/transcript

New data shows red meat prices are likely to remain strong, but there's a growing risk of market volatility.

Beef + Lamb New Zealand has warned the margins are likely to tighten, and they've cited rising input costs and the risk of dry El Niño conditions creating additional pressure.

The Country's Jamie Mackay explained further.

LISTEN ABOVE

New data shows red meat prices are likely to remain strong, but there's a growing risk of market volatility.
Beef + Lamb New Zealand has warned the margins are likely to tighten, and they've cited rising input costs and the risk of dry El Niño conditions creating additional pressure.
The Country's Jamie Mackay explained further.
LISTEN ABOVE

Jamie Mackay: The Country host on the market volatility potentially impacting red meat sector

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/53415cbf-7944-4a69-8f88-b4c1007fa9ef/transcript

Shayne Moore: TheSalt co-founder explains how everyday Kiwis can be encouraged to become micro-influencers

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