A company is moving marketing to a new level by trying to use the power of everyday Kiwis.

Social media business TheSalt is entering the New Zealand market by paying users to post about specific brands, including McDonald's and Netflix- paying a starting $50 per post.

Co-Founder in New Zealand, Shayne Moore, says using genuine locals is a good marketing technique.

"It's all about community and connecting people with brands that we already use and love."

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A company is moving marketing to a new level by trying to use the power of everyday Kiwis.
Social media business TheSalt is entering the New Zealand market by paying users to post about specific brands, including McDonald's and Netflix- paying a starting $50 per post.
Co-Founder in New Zealand, Shayne Moore, says using genuine locals is a good marketing technique.
"It's all about community and connecting people with brands that we already use and love."
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Shayne Moore: TheSalt co-founder explains how everyday Kiwis can be encouraged to become micro-influencers

US President Donald Trump is headed to Türkiye for the NATO summit, and anticipation is growing.

The Russia-Ukraine conflict is set to be top of mind, but other concerns up for discussion include the US-Iran conflict and America's earlier attempt to acquire Greenland. 

UK correspondent Enda Brady says more defence deals are in the pipeline, but it's unknown what Trump's mood is.

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US President Donald Trump is headed to Türkiye for the NATO summit, and anticipation is growing.
The Russia-Ukraine conflict is set to be top of mind, but other concerns up for discussion include the US-Iran conflict and America's earlier attempt to acquire Greenland.&nbsp;
UK correspondent Enda Brady says more defence deals are in the pipeline, but it's unknown what Trump's mood is.
LISTEN ABOVE

Enda Brady: UK correspondent speaks ahead of Trump appearance at NATO summit

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/babc9061-a7e6-4d57-b7ca-b4800082d9f3/transcript

Relentless rain is driving more evacuations in Kaikōura, which is under a state of emergency.

At least 150 households have been told to evacuate in Kaikōura, most recently from upper Red Swamp.

State Highway 1 is closed between Waipara and Ward, and expected to stay shut overnight.

The Country's Hamish Mackay explained further.

LISTEN ABOVE

Relentless rain is driving more evacuations in Kaikōura, which is under a state of emergency.
At least 150 households have been told to evacuate in Kaikōura, most recently from upper Red Swamp.
State Highway 1 is closed between Waipara and Ward, and expected to stay shut overnight.
The Country's Hamish Mackay explained further.
LISTEN ABOVE

Hamish McKay: The Country spokesperson on the impacts of the rain in Kaikōura

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/21d81522-254c-46e8-8d83-b480008083ae/transcript

Tonight on The Huddle, former Green MP Gareth Hughes and Jordan Williams from the Taxpayers' Union joined in on a discussion about the following issues of the day - and more!

Is Erica Stanford right to not put restrictions on VPNs? What did we make of this? Did we think she was going to introduce restrictions? 

China launched their missile test today - did we over-react? Should we be worried about this?

Do we agree with the Green's plan to ban synthetic nitrogen fertiliser - or is it an over-reach? 

LISTEN ABOVE

Tonight on The Huddle, former Green MP Gareth Hughes and Jordan Williams from the Taxpayers' Union joined in on a discussion about the following issues of the day - and more!
Is Erica Stanford right to not put restrictions on VPNs? What did we make of this? Did we think she was going to introduce restrictions?&nbsp;
China launched their missile test today - did we over-react? Should we be worried about this?
Do we agree with the Green's plan to ban synthetic nitrogen fertiliser - or is it an over-reach?&nbsp;
LISTEN ABOVE

The Huddle: Should we be worried about China?

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/56d8c6e8-7939-45b9-8e81-b480007ed1bb/transcript

Shayne Moore: TheSalt co-founder explains how everyday Kiwis can be encouraged to become micro-influencers

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