Bluebridge's new ferry arrived in Wellington this morning, drawing in the crowds at Oriental Bay.

The Livia is from Denmark - and it can hold more than 400 passengers, with a 10 percent increase in vehicle capacity.

Strait NZ CEO Shane McMahon says the vessel will come into service at the end of the month - and it's an 'exciting' development.

"We've invested well over $200 million in the new fleet over the last three years, and we're doing that because obviously, we want to be able to supply safe, reliable services."

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