Netsafe say it's encouraging tech giant Meta to prevent scams in the country.

Across the ditch, social media companies are detecting and preventing such behaviour.

No such protections currently apply in New Zealand - but tech giant Meta is working to introduce defences against finance and celebrity based scam ads.

Netsafe Chief Online Safety Officer Sean Lyons says Meta still needs to be pushed to do more to shut down scams.

"We should definitely be pushing them to do more so that we're not put in harm's way while we're using their platforms."

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