The streaming wars have kicked up a notch, as sports have become the newest area for companies to stake their claims.

Disney has struck an exclusive deal with the NFL, and Netflix has formed a partnership with the WWE.

Sam Dickie with Fisher Funds says this is just the beginning, as more companies will look towards streaming their sport-based output.

"It's going to be primarily on these streaming giants or on apps that are owned by the sports themselves, much like the NZR+ app in New Zealand."

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