Up to 15 metro-style Briscoe and Rebel Sport stores will be popping up across the country - in a bid to pump up Briscoes Group's profitability.

The project will cost more than $100 million dollars - and launch in 2028. 

Briscoe Group managing director Rod Duke says the company is looking to expand their reach to new locations.

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Up to 15 metro-style Briscoe and Rebel Sport stores will be popping up across the country - in a bid to pump up Briscoes Group's profitability.
The project will cost more than $100 million dollars - and launch in 2028.&nbsp;
Briscoe Group managing director Rod Duke says the company is looking to expand their reach to new locations.
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Rod Duke: Briscoe Group managing director on the company's bid to introduce metro stores

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/a96666cb-9d5b-477b-8e65-b2de007696bf/transcript