A West Auckland butcher says a lot of shoplifting is too small to bother reporting. 

A Retail NZ survey has found 40 percent of retail crime goes unreported. 

Butcher Reuben Sharples says for small amounts it's not worth the hassle to get CCTV footage together to send police. 

He says they only report on bigger robberies, which get a bigger police response. 

"We've had break-ins, we've had thousands...around Christmas time, I had 4,000 turkeys stolen."

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