Census data has revealed a surge in Kiwis identifying as Māori.
Almost one million people says they're of Māori descent, up more than 12 percent on the 2018 Census.
Te Kāhui Raraunga Chair, Rahui Papa, says it's a transformation shift.
"I think there's been a groundswell of people who have not only identified as Māori, but have found their Māori whakapapa. And that's been one of the upturns that the latest Census data captured."
LISTEN ABOVE

Sir Graham Henry: former All Blacks coach on what he can bring to his new role in the team
06:11

Richie Barnett: former Kiwis player on Luke Metcalf negotiating with other clubs
02:55

Chris Bishop: Transport Minister on the progress being made on a second Auckland Harbour crossing
05:10