Novo Nordisk, the Danish drugmaker behind famed weight-loss drugs Wegovy and Ozempic, is leading the way in the semaglutide trend.
The drugs help people lose weight, but they've also proven to be helpful in reducing health conditions like heart disease and kidney disease.
CEO Mike Doustdar says more people are starting to recognise that Novo Nordisk's output goes beyond an agent that reduces sugar for diabetics.
"It has some very serious health benefits around it, be it cardiovascular protection, liver protection, kidney protection - and more to be tested. So it's a breakthrough innovation."
LISTEN ABOVE

Enda Brady: UK correspondent on King Charles' planned visit to the US
03:27

Sam Dickie: Fisher Funds expert on the US Federal Reserve raising inflation outlook over 'uncertain' Iran war impact
03:45

The Huddle: Do we need to give Originair more funding?
07:13