Another blow for New Zealand's media sector, with new research showing overall trust is down.

AUT's centre for Journalism, Media and Democracy reveals only 33 percent of Kiwis view the news as trustworthy, plummeting 20 percent from 2020.

AUT researcher and report co-author Merja Myllylahti says more people believe the media has a political bias.

"Quite a lot of comments there saying- the media seems to be biased to the left. But quite often, you get comments from the people going- it's too biased to the right, too biased to the left, it's kind of a mixed bag."

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