Many people dream of becoming social media influencers - but the reality is a lot less glamorous. 

According to new data from the IRD, only 60 people in New Zealand are working full-time as influencers, with the average annual income being $46,000.

Thompson Spencer co-founder and CEO Melanie Spencer is surprised by these statistics.

"We have influencers earning well over $10,000 per piece of content... we've got an influencer that's earned $30,000-$40,000 this year and we're only halfway through."

LISTEN ABOVE

Many people dream of becoming social media influencers - but the reality is a lot less glamorous. 
According to new data from the IRD, only 60 people in New Zealand are working full-time as influencers, with the average annual income being $46,000.
Thompson Spencer co-founder and CEO Melanie Spencer is surprised by these statistics.
"We have influencers earning well over $10,000 per piece of content... we've got an influencer that's earned $30,000-$40,000 this year and we're only halfway through."
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

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