Many people dream of becoming social media influencers - but the reality is a lot less glamorous. 

According to new data from the IRD, only 60 people in New Zealand are working full-time as influencers, with the average annual income being $46,000.

Thompson Spencer co-founder and CEO Melanie Spencer is surprised by these statistics.

"We have influencers earning well over $10,000 per piece of content... we've got an influencer that's earned $30,000-$40,000 this year and we're only halfway through."

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Many people dream of becoming social media influencers - but the reality is a lot less glamorous. 
According to new data from the IRD, only 60 people in New Zealand are working full-time as influencers, with the average annual income being $46,000.
Thompson Spencer co-founder and CEO Melanie Spencer is surprised by these statistics.
"We have influencers earning well over $10,000 per piece of content... we've got an influencer that's earned $30,000-$40,000 this year and we're only halfway through."
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Melanie Spencer: Thompson Spencer co-founder and CEO on the new data revealing what Kiwi influencers really earn

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/386562f6-26e7-4a69-8384-b1db0072e78d/transcript

US President Donald Trump is headed to Türkiye for the NATO summit, and anticipation is growing.

The Russia-Ukraine conflict is set to be top of mind, but other concerns up for discussion include the US-Iran conflict and America's earlier attempt to acquire Greenland. 

UK correspondent Enda Brady says more defence deals are in the pipeline, but it's unknown what Trump's mood is.

LISTEN ABOVE

US President Donald Trump is headed to Türkiye for the NATO summit, and anticipation is growing.
The Russia-Ukraine conflict is set to be top of mind, but other concerns up for discussion include the US-Iran conflict and America's earlier attempt to acquire Greenland.&nbsp;
UK correspondent Enda Brady says more defence deals are in the pipeline, but it's unknown what Trump's mood is.
LISTEN ABOVE

Enda Brady: UK correspondent speaks ahead of Trump appearance at NATO summit

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/babc9061-a7e6-4d57-b7ca-b4800082d9f3/transcript

Relentless rain is driving more evacuations in Kaikōura, which is under a state of emergency.

At least 150 households have been told to evacuate in Kaikōura, most recently from upper Red Swamp.

State Highway 1 is closed between Waipara and Ward, and expected to stay shut overnight.

The Country's Hamish Mackay explained further.

LISTEN ABOVE

Relentless rain is driving more evacuations in Kaikōura, which is under a state of emergency.
At least 150 households have been told to evacuate in Kaikōura, most recently from upper Red Swamp.
State Highway 1 is closed between Waipara and Ward, and expected to stay shut overnight.
The Country's Hamish Mackay explained further.
LISTEN ABOVE

Hamish McKay: The Country spokesperson on the impacts of the rain in Kaikōura

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/21d81522-254c-46e8-8d83-b480008083ae/transcript

Tonight on The Huddle, former Green MP Gareth Hughes and Jordan Williams from the Taxpayers' Union joined in on a discussion about the following issues of the day - and more!

Is Erica Stanford right to not put restrictions on VPNs? What did we make of this? Did we think she was going to introduce restrictions? 

China launched their missile test today - did we over-react? Should we be worried about this?

Do we agree with the Green's plan to ban synthetic nitrogen fertiliser - or is it an over-reach? 

LISTEN ABOVE

Tonight on The Huddle, former Green MP Gareth Hughes and Jordan Williams from the Taxpayers' Union joined in on a discussion about the following issues of the day - and more!
Is Erica Stanford right to not put restrictions on VPNs? What did we make of this? Did we think she was going to introduce restrictions?&nbsp;
China launched their missile test today - did we over-react? Should we be worried about this?
Do we agree with the Green's plan to ban synthetic nitrogen fertiliser - or is it an over-reach?&nbsp;
LISTEN ABOVE

The Huddle: Should we be worried about China?

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/56d8c6e8-7939-45b9-8e81-b480007ed1bb/transcript

Melanie Spencer: Thompson Spencer co-founder and CEO on the new data revealing what Kiwi influencers really earn

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