Researchers say junk food advertising needs tighter controls. 

A paper has found children aged 2 to 17 see twice as many ads for unhealthy food than healthier options. 

The authors want limits on online ads for unhealthy food - and a ban on using cartoon characters in packaging. 

Co-author Lisa Te Morenga says such advertising intensifies the desire children already feel for junk food - and the constant barrage of ads makes children want it more.

LISTEN ABOVE

Researchers say junk food advertising needs tighter controls.&nbsp;
A paper has found children aged 2 to 17 see twice as many ads for unhealthy food than healthier options.&nbsp;
The authors want limits on online ads for unhealthy food - and a ban on using cartoon characters in packaging.&nbsp;
Co-author Lisa Te Morenga says such advertising intensifies the desire children already feel for junk food - and the constant barrage of ads makes children want it more.
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Lisa Te Morenga: researcher on the barrage of junk food ads targeted at children

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/4f23fb1d-1911-4955-9842-b2c10066e302/transcript