New online jewellery startup Heirest aims to reset the market by offering consumers a unique experience.

Customers can customise every detail, from metal and gemstone to cut, carat and engraving - with every choice visualised instantly and pricing updated in real time.

Founder Liam Whittaker says smaller brands can utilise lab-grown diamonds and new technology, but they don't have the same reach as big companies, and his work at Zuru has encouraged him to think big. 

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New online jewellery startup Heirest aims to reset the market by offering consumers a unique experience.
Customers can customise every detail, from metal and gemstone to cut, carat and engraving - with every choice visualised instantly and pricing updated in real time.
Founder Liam Whittaker says smaller brands can utilise lab-grown diamonds and new technology, but they don't have the same reach as big companies, and his work at Zuru has encouraged him to think big.&nbsp;
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With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Liam Whittaker: Heirest founder on what the new online jewellery retailer can offer consumers

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/e53f614f-476a-4d70-b3bc-b4a200839e6e/transcript