Kiwis are less keen to hear offensive language in broadcasting, according to new reports.

A BSA survey has found more than half of the words assessed are now seen as less acceptable in broadcasting than they were four years ago. 

The N-word and the C-word were considered unacceptable by the highest percentage of people. 

AUT Communication Studies lecturer Lewis Tennant says it seems that a lot of people object to the racism and sexism attached to those words. 

"The long-term trend for naughty words is still much more relaxed overall than over the past few decades."

LISTEN ABOVE

Kiwis are less keen to hear offensive language in broadcasting, according to new reports.
A BSA survey has found more than half of the words assessed are now seen as less acceptable in broadcasting than they were four years ago.&nbsp;
The N-word and the C-word were considered unacceptable by the highest percentage of people.&nbsp;
AUT Communication Studies lecturer Lewis Tennant says it seems that a lot of people object to the racism and sexism attached to those words.&nbsp;
"The long-term trend for naughty words is still much more relaxed overall than over the past few decades."
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Lewis Tennant: AUT Communication Studies lecturer on the results from the latest BSA language survey

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/e097a789-cf00-4d01-98a5-b3e600410106/transcript