Kiwis are less keen to hear offensive language in broadcasting, according to new reports.

A BSA survey has found more than half of the words assessed are now seen as less acceptable in broadcasting than they were four years ago. 

The N-word and the C-word were considered unacceptable by the highest percentage of people. 

AUT Communication Studies lecturer Lewis Tennant says it seems that a lot of people object to the racism and sexism attached to those words. 

"The long-term trend for naughty words is still much more relaxed overall than over the past few decades."

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