New data shows one in seven Kiwi men aren't wearing seatbelts - and a new campaign has been launched to bring down the risks of injury or death.

NZTA is partnering with four provincial rugby teams to encourage young men to buckle up and stay safe.

Northern Rescue COO Karl Taylor says too many younger men between 18-40 think they're 'bulletproof' and that's a factor behind these stats.

"We need to get the message out there, and we just need to keep sounding that message out there and keep beating the drum."

LISTEN ABOVE

New data shows one in seven Kiwi men aren't wearing seatbelts - and a new campaign has been launched to bring down the risks of injury or death.
NZTA is partnering with four provincial rugby teams to encourage young men to buckle up and stay safe.
Northern Rescue COO Karl Taylor says too many younger men between 18-40 think they're 'bulletproof' and that's a factor behind these stats.
"We need to get the message out there, and we just need to keep sounding that message out there and keep beating the drum."
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Karl Taylor: Northern Rescue COO on the campaign designed to encourage Kiwi men to wear seatbelts

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/5c21deae-f3b4-4250-a7ff-b4c70067f3fe/transcript