New Zealand and Australia will go their own way when it comes to infant formula regulation.

Ministers of both nations met today to discuss a controversial food-safety proposal which would impact product labels and sales.

It's understood Food Safety Minister Andrew Hoggard sought a review over the proposal - but failed.

Infant Nutrition Council CEO Jonathan Chew says Australia has accepted the proposal as-is.

"New Zealand will exercise its right to seek its own modifications for the standards relating to the labelling issue - and possibly the restriction of sales."

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