New Yorkers are being encouraged to escape to a new city- our very own Capital.

For the Escape to Wellington campaign, a computer was set up on the streets of the Big Apple for a day.

Passers-by could click on a button for a glimpse of Wellington's lifestyle benefits on offer.

Wellington NZ Chief Executive John Allen says the region needs talent and tourists, and a campaign set up in New York could draw attention from all over the US.

"We've got so many US eyeballs on New Zealand, on Wellington, as a consequence of the Women's World Cup. We've got improved air networks from the US, so we're getting more and more connections to them."

LISTEN ABOVE

New Yorkers are being encouraged to escape to a new city- our very own Capital.
For the Escape to Wellington campaign, a computer was set up on the streets of the Big Apple for a day.
Passers-by could click on a button for a glimpse of Wellington's lifestyle benefits on offer.
Wellington NZ Chief Executive John Allen says the region needs talent and tourists, and a campaign set up in New York could draw attention from all over the US.
"We've got so many US eyeballs on New Zealand, on Wellington, as a consequence of the Women's World Cup. We've got improved air networks from the US, so we're getting more and more connections to them."
LISTEN ABOVE

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.