A joint research project between AgResearch and Meat and Livestock Australia has revealed more consumers are interested in the health benefits of red meat.

Consumers in the US and Australia have expressed interest in eating more red meat to improve their wellbeing, according to the surveys.

The Country's Jamie Mackay explains what this means for the wider industry.

LISTEN ABOVE

A joint research project between AgResearch and Meat and Livestock Australia has revealed more consumers are interested in the health benefits of red meat.
Consumers in the US and Australia have expressed interest in eating more red meat to improve their wellbeing, according to the surveys.
The Country's Jamie Mackay explains what this means for the wider industry.
LISTEN ABOVE

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