Air New Zealand's head is defending splashing out on a new safety video, as airfares rise.
Kiwi NBA player Steven Adams features in the airline's first safety video in two years, alongside cameos by other notable Kiwis.
Chief executive Greg Foran says this is a worthwhile investment.
"It's an important part of the brand, it's a bit like the mangōpare on the tail or the uniforms - and we're doing a new one and you'll see them next year."
LISTEN ABOVE

Nicola Willis: Finance Minister brushes off worries about fast track for housing projects
07:22

Mike Casey: Rewiring Aotearoa CEO on shortage of electricians as solar panel demand soars
05:12

Richard Harrison: Auckland Transport Public Transport Director on CRL first weekday, Warriors this weekend
02:55