In a recent NCEA literacy exam, Year 10 students were asked to read four memes and discuss which two had the most similar underlying themes.

Sociolinguist Julia de Bres told Heather du Plessis-Allan “I was extremely surprised and delighted by this development.”

De Bres said “You can think of memes as ‘static images’ - ads, and cartoons have been around for a while.”

LISTEN ABOVE.

In a recent NCEA literacy exam, Year 10 students were asked to read four memes and discuss which two had the most similar underlying themes. 
Sociolinguist Julia de Bres told Heather du Plessis-Allan “I was extremely surprised and delighted by this development.” 
De Bres said “You can think of memes as ‘static images’ - ads, and cartoons have been around for a while.” 
LISTEN ABOVE.

With a straight down the middle approach, Heather du Plessis-Allan Drive on Newstalk ZB delivers the very latest news and views to New Zealanders as they wrap up their day.

Heather du Plessis-Allan Drive

Dr Julia De Bres: Sociolinguist on NCEA exam which included deciphering memes

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/3865c0e5-5744-4a73-9871-b18800657db3/transcript