According to recent political polls, both major parties are struggling to connect with middle voters.

BusinessDesk’s poll of polls shows combined support for National and Labour is at 67 percent, a historic low. 

BusinessDesk senior correspondent Dileepa Fonseka says the changing demographic of voters is creating a fractured political climate.

"That basically makes the centre more meaningless than it has before. Makes it difficult, because once you go with a whole bunch of people without a core centre or shared experience, it's harder for these big, mass-market parties like National and Labour."

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