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Chris Keall: NZ Herald senior business writer on Allbirds pivoting to AI

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Kiwi company Allbirds has announced a new direction and it's drawn questions from experts.

After years of losses, the former sustainable shoe company is transitioning to AI after selling all its assets this month.

It's revised its moniker to NewBirds AI - seeing share values surging up to 700 percent.

NZ Herald senior business writer Chris Keall says the tech and business-based press has raised concerns about what this could do for the company. 

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