Kiri Allan is being criticised for jumping from the Beehive into a consultancy firm, a manoeuvre the ex-Justice Minister once launched a review on.

Justice officials were asked to look into lobbying in April, over controversy sparked by former MP Kris Faafoi starting a firm less than three months after resigning.

Allan registered her new consultancy business two weeks after losing the justice portfolio, while she was still an MP.

Victoria University political analyst Bryce Edwards says Allan is clearing trying to leverage her time in the public service, for money.

"She's talking about being a Cabinet minister, and her extensive networks from Government, and so forth. That's her marketing pitch."

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