The Ministry of Social Development is copping heat for a $36 million program connecting employers and beneficiaries.

It's despite a Treasury warning the plan was dubious value for money.

Employers and Manufacturer's Association CEO Brett O'Reilly says it's just not needed.

He told Heather du Plessis-Allan there are already private sector options to match employers and potential employees.

O'Reilly says there are options like Seek and Trade Me.

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