The Film Commission says bringing more film projects to New Zealand isn't as simple as hiking subsidies. 

Oscar-winning director James Cameron released his third instalment of the Avatar franchise over the weekend. 

However, Cameron says it may well be his last due to industry belt-tightening. 

He's called for the Government to revisit the rebate scheme. 

CEO of the Film Commission, Annie Murray says production opportunity isn't just about money. 

"Yes, they're looking for the best for their bottom line, but they're also looking, first and foremost, for a creative fit. And they're certainly finding that here."

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